I’m a real believer in SoLoMo and currently building an app around it. However, this article has inspired me to write an article with my own views and tips for you but until then… Read on.
The Future is SoLoMoCo: 5 Predictions for Digital Marketing…
Is the future of digital marketing “solomoco”?
At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence.
Reis gave his perspective on what we should expect to see in the next five years. Here it is:
Read in full and see screens…
In spite of its obvious merits, it is hard to pinpoint the exact reason behind Reeder’s rise to the top of Google Reader clients. There are hundreds, if not thousands, of Google Reader apps on Apple’s App Store now. Rizzi isn’t the “fastest” developer around (Reeder for iPhone was last updated in November 2011), and many valid RSS clients have been released in the past two years, some of them combining traditional RSS functionalities with deeper social integration to offer more compelling, modern alternatives to standard Google Reader syncing and browsing. Yet Reeder has managed to maintain its top position as the go-to Google Reader client for millions of iPhone users.
Sent with Reeder
They say the camera never lies and this study used webcams of 600 people to track their eye movements as they browsed Pinterest.
Eyes On Pinterest: How People Look at Your Boards
Pinterest doesn’t just look different than other social networks — it’s looked at in a different way, too.
While most websites draw users’ gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable instead shifted their eyes from the top down the middle of the page. They also spent relatively less time looking at profile information than their counterparts who looked at Facebook pages.
The study, which was conducted by EyeTrackShop, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.
Would you like to double, or even triple the number of fans you have on your Facebook business page? Are you looking to turn those fans into loyal and active fans? Your Facebook business page can die on the vine without a loyal and active following. But success will never come overnight. Instead it will require that you apply the marketing strategies you are about to read … plus a little bit of hustle.
Tactic #1: Crank out… ReadMore:
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Sent from my iPad
Woke up this morning to find this in my in box… “Glancee is joining Facebook”!
With the following message from the Glancee team:
We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering social discovery.
We are therefore very excited to announce that Facebook has acquired Glancee and that we have joined the team in Menlo Park to build great products for over 900 million Facebook users. Glancee will not work anymore, but you can download all your messages here. We’ve had such a blast connecting people through Glancee, and we truly thank you for being a part of the Glancee community.
The Glancee Team
Well there is no doubt now that Facebook has set its sights on mobile domination and as a passive location app Glancee certainly fits the bill.
The question now is… Who will Facebook buy next and what will it be able to do after it goes public with a war chest bulging with Billions?
Do you think Glancee will improve Facebook or give us your predications who Facebook will buy next.