Monthly Archives: July 2012

10 tips to electrify your writing

This may be a short article but it is one of the most powerful I have read this week… It’s a MUST read.

> William Zinsser needs no introduction to writers. His book “On Writing Well” is one of the must-have additions to your reading list if you aim to write well. If you are a marketing copywriter, your ignoring this book would be akin to a medical student’s not having read a copy of “Gray’s Anatomy”: You would look like a newbie quack.

> In no particular order, here are 10 lessons that I took away from a first reading of Zinsser’s book. I am sure that I will easily be able to write 25 more points after revisiting it.

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Posted by on July 5, 2012 in Uncategorized