I’m a real believer in SoLoMo and currently building an app around it. However, this article has inspired me to write an article with my own views and tips for you but until then… Read on.
The Future is SoLoMoCo: 5 Predictions for Digital Marketing…
Is the future of digital marketing “solomoco”?
At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence.
Reis gave his perspective on what we should expect to see in the next five years. Here it is: