Monthly Archives: June 2012

The Future is SoLoMoCo: 5 Predictions for Digital Marketing

I’m a real believer in SoLoMo and currently building an app around it. However, this article has inspired me to write an article with my own views and tips for you but until then… Read on.

The Future is SoLoMoCo: 5 Predictions for Digital Marketing…

Is the future of digital marketing “solomoco”?

At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence.

Reis gave his perspective on what we should expect to see in the next five years. Here it is:

(via Instapaper)

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Posted by on June 21, 2012 in Uncategorized


Reeder 3.0 Review

Excellent review of Reeder for the iPhone. If you don’t have this app on your phone you will after you read this…

In spite of its obvious merits, it is hard to pinpoint the exact reason behind Reeder’s rise to the top of Google Reader clients. There are hundreds, if not thousands, of Google Reader apps on Apple’s App Store now. Rizzi isn’t the “fastest” developer around (Reeder for iPhone was last updated in November 2011), and many valid RSS clients have been released in the past two years, some of them combining traditional RSS functionalities with deeper social integration to offer more compelling, modern alternatives to standard Google Reader syncing and browsing. Yet Reeder has managed to maintain its top position as the go-to Google Reader client for millions of iPhone users.

Read in full and see screens…

Reeder 3.0 Review

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Posted by on June 14, 2012 in Uncategorized


Pinterest Heat Map Shows How People Look at Your Boards

They say the camera never lies and this study used webcams of 600 people to track their eye movements as they browsed Pinterest.

Eyes On Pinterest: How People Look at Your Boards

Pinterest doesn’t just look different than other social networks — it’s looked at in a different way, too.

While most websites draw users’ gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable instead shifted their eyes from the top down the middle of the page. They also spent relatively less time looking at profile information than their counterparts who looked at Facebook pages.

The study, which was conducted by EyeTrackShop, used the webcams of 600 participants to track their eye movements as they looked at top category and brand Pinterest pages for 10-second intervals. They answered a quick survey about each page after viewing it.

(via Instapaper)

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Posted by on June 8, 2012 in Uncategorized