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72% of affluent consumers have no spending limit in apps

25 Apr

72pc affluent consumers have no spending limit in apps

http://www.luxurydaily.com/affluent-consumers-favor-brands-with-apps-study/

Wealthy consumers have more of an affinity for luxury brands that have a mobile application and depend on this interaction not only for solo purchases and research, but for information and assistance in brand stores, according to a study by the Luxury Institute and Plastic Mobile.

Approximately 71 percent of affluent consumers feel more connected to luxury brands after using their app, and 72 percent of them have no upper monetary limit to how much they spend in-app. Luxury consumers also emphasized the fact that combining in-store and mobile efforts is another favorable feature to have in apps.

(via Instapaper)

Sent from my iPad

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Posted by on April 25, 2012 in Uncategorized

 

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