7 short and simple lessons – with examples – from some of the best content marketing successes around. I really do like this article it’s short easy to read and many of the lessons are easy to apply.
7 Lessons From Content Marketing’s Greatest Hits
1. Don’t Skimp on DesignThis may seem obvious, but if you want to be taken seriously by consumers, it’s important to make your content visually compelling. The folks at the General Electric Company have this down. There, issues of innovation and environment have been brought to life with the thoughtful design of their Ecomagination site. Sure, it’s the quality of the content that will keep your visitors coming back, but don’t underestimate the power of a slick, eye-catching site. Using a 16:9 ratio predispositions viewers to think of your site as premium, as does using high-quality images that take up the entire frame. In general the ratio of text to images has slowly been shifting in favor of the latter, with no more than five to six paragraphs of text per page. Magazine-quality content and photography from sale site, Mr. Porter, adheres to this rule nicely.
Read lesson 2 – 7 now:
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