How to Convert Visitors from Your About Page
One of the most under-utilized pieces of website real estate out there is the About Us page. While most webmasters treat it as a throw-away repository for a stock biography or company history, consider the mindset of the visitors who arrive on these pages.They’re interested enough in you and your brand to want to take the next step and learn more about you—indicating that they’re more receptive to sales or other conversions that those who have simply stumbled on to your Home page. So why waste this valuable opportunity to engage visitors and increase conversions?! Instead, use your “About” page as a springboard to increase engagement with your readers and the number of conversions that result from this valuable web content. In general, there are three types of conversions that you can pursue from your About page: sales, leads and newsletter signups. Let’s look at each of these in turn to determine when to implement each option and how to integrate each one effectively.