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Monthly Archives: March 2012

How Facebook is going of tap into hundreds of millions in revenue

This article form Greg Sterling suggests that Facebook is improve its internal search which could also make a serious amount of cash fall out of the air which is just waiting for them to pull the lever.

Read on…

How Serious Is Facebook About Search?

http://searchengineland.com/how-serious-is-facebook-about-search-116956

Hundreds of Millions in Revenue “on the Table”

According to the BusinessWeek article (using comScore data) Facebook users performed 336 million search queries in February.  If Facebook fixed search that number would immediately go up and could translate into hundreds of millions of dollars in new annual revenue for the company. Institutional investors will all but demand such a move after the IPO.

In the recently released Local Search Usage Study from comScore, Localeze and agency 15 Miles, the data reflect that “use of social networking sites for local business searches has increased 67 percent since 2010.” With better Facebook site search those numbers would likely only get bigger.

Read article in full:

http://searchengineland.com/how-serious-is-facebook-about-search-116956

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Posted by on March 30, 2012 in Uncategorized

 

67% of affluent smartphone owners spent $???? via their phone…

Fascinating study from the Luxury Institute shows that affluent smartphone users are aggressively using their phones to make purchase but also point out some major challenges which some brands are NOT addressing.

Read on…

67pc affluent smartphone owners use mcommerce: study

http://www.luxurydaily.com/67pc-affluent-smartphone-owners-use-mcommerce-study/

“Consumers are becoming so much more mobile and we need to figure out how to translate that mobility into a humanistic experience,” said Milton Pedraza, CEO of the Luxury Institute.

“Apps are becoming ubiquitous, so it’s what we do with them that make the experience more extraordinary that will make the difference,” he said. “How the app is being used by the consumer or to contact someone who represents the brand is now where the real opportunity lies.”

Read the article in full:

http://www.luxurydaily.com/67pc-affluent-smartphone-owners-use-mcommerce-study/

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Posted by on March 26, 2012 in Uncategorized

 

How Google’s new search uses AI and will change SEO

With all the news flying around about the new semantic search from Google I thought it would be a good idea to find an article which cuts out all the techie mumbo jumbo and I think this one does it very nicely.

The main thing which is happening out there is that SEO is going to change and we’re already seeing SEO services going out of business as Google start the ball rolling. Top ranking sites are falling like lead balloons from the SERP’s and these new changes mean you will have to think very differently about how you write for your site.

Anyway read on this is a great article…

How Google’s Semantic Search Will Change SEO

http://mashable.com/2012/03/22/google-semantic-search-seo/

While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

Read the article in full:

http://mashable.com/2012/03/22/google-semantic-search-seo/

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Posted by on March 23, 2012 in Uncategorized

 

Could Pinterest’s terms of use and copyright issues cause people to delate their pins?

Very interesting article and video interview with with a corporate lawyer on a very confusing point regarding Pinterest’s copy right issues and terms of use.

Kristen’s whistle blowing went viral last month after she delated her boards and gave the reason why which even caused Pinterest to call her.

Read on…

Copyright Issues Could Spur Changes To Pinterest’s Terms Of Use And ‘Pin Etiquette’

http://techcrunch.com/2012/03/20/copyright-issues-could-spur-changes-to-pinterests-terms-of-use-and-pin-etiquette/

Pinterest, the hugely popular website that lets people share photos and images on a virtual pinboard, has had trouble brewing for a while over what some people say are frequent copyright violations that happen when users ‘pin’ photos on the site without permission. But one woman recently discovered that the copyright issue at Pinterest is a little more complicated than that: Pinterest’s own rules of etiquette make it very difficult for regular people to use the site at all without being liable in the event of a copyright lawsuit.

Kirsten Kowalski blew the whistle on this issue in a blog post that went viral late last month. Kowalski, who lives in Alpharetta, Georgia, is a triple-threat of sorts: A professional photographer at DDK Portraits, a corporate lawyer, and a passionate Pinterest user.

Read the full article and watch the interview…

http://techcrunch.com/2012/03/20/copyright-issues-could-spur-changes-to-pinterests-terms-of-use-and-pin-etiquette/

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Posted by on March 21, 2012 in Uncategorized

 

3 ways to master a SoLoMoVi campaign

Luxury brands go after the social market using SoLoMo…

3 ways to master a SoLoMoVi campaign

http://www.luxurydaily.com/3-ways-to-master-a-solomovi-campaign/

It should be no surprise to anyone after an amazing 2011 that the SoLoMo progression continues to reign as the hottest topic in mobile marketing.

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers and gives them the tools to drive a successful transaction through social endorsement, location data and the ubiquitous connectivity created by ubiquitous mobile devices

So what is driving the growth of SoLoMo?

Read Full Article…

http://www.luxurydaily.com/3-ways-to-master-a-solomovi-campaign/

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Posted by on March 19, 2012 in Uncategorized

 

Just when you thought it was safe to go back into the water… Google are after you again!

Matt Cutts: Google Update To Target Overly SEO’ed Web Sites In Upcoming Weeks

http://www.seroundtable.com/google-over-seo-update-14887.html

Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.

Matt Cutts said this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmasters who are just really aggressive SEOs.

I just heard this by listening to the audio recording from the panel he was on at SXSW a week or so ago.

He said, and I quote:

Read More…

http://www.seroundtable.com/google-over-seo-update-14887.html

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Posted by on March 17, 2012 in Uncategorized

 

The third-generation iPad review and video

Excellent article and video on all the new stuff on the new iPad…

Review: The third-generation iPad Review | Macworld

http://www.macworld.com/article/1165849/review_the_third_generation_ipad.html

The new iPad is just that: The iPad, updated for a new year and millions of new iPad users. It’s not smaller or lighter, but it’s got a remarkable screen, a much better rear camera, and support for cellular networking that can run at Wi-Fi speeds. It’s the iPad that millions of people have embraced, only one year better.

Users of the iPad 2 shouldn’t fret: Their iPad investment is certainly good for another year. But they might not want to look too closely at the new iPad’s screen. Once you get a load of that Retina display, it’s hard to go back to anything else.

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Posted by on March 15, 2012 in Uncategorized