This article form Greg Sterling suggests that Facebook is improve its internal search which could also make a serious amount of cash fall out of the air which is just waiting for them to pull the lever.
How Serious Is Facebook About Search?
Hundreds of Millions in Revenue “on the Table”According to the BusinessWeek article (using comScore data) Facebook users performed 336 million search queries in February. If Facebook fixed search that number would immediately go up and could translate into hundreds of millions of dollars in new annual revenue for the company. Institutional investors will all but demand such a move after the IPO. In the recently released Local Search Usage Study from comScore, Localeze and agency 15 Miles, the data reflect that “use of social networking sites for local business searches has increased 67 percent since 2010.” With better Facebook site search those numbers would likely only get bigger.
Read article in full: